AI Roadmap for District Leaders
100+ prompts, a buyer’s guide, and a rollout plan—everything you need to lead with AI.
Panorama Education’s online survey and data management products are used by school districts in all 50 states.
By making it easier for educators to understand how their students are doing, Panorama Education helps schools and districts support students and improve student outcomes.
The surveys cover topics such as whether students feel safe at school, whether families feel welcome, and whether teachers find school to be a supportive place to work. View examples of the survey topics here.
Each school district that uses Panorama’s products decides which tools, offerings, and survey questions are right for that school district's community.
While most school districts select topics and questions to use from Panorama’s survey content, some districts choose to add additional, custom survey questions that help provide additional insight into community-specific interests or needs.
School districts use Panorama’s products to improve how they support students. Each school district decides on the goals that matter for their students and community.
That could look like building students’ relationships with peers and adults, or helping students feel a sense of belonging at school. That could also look like increasing graduation rates and providing academic support to help students learn specific concepts or skills.
Each survey run on Panorama is selected and customized by the local school or district that is administering the survey.
This Privacy Statement applies to the information Panorama collects about you through the services operated by or on behalf of Panorama (“Services”), including the products specified in the quote or contract with Schools, School Districts, and Departments of Education (“Clients”) or other entities who have signed the quote or contract. It does not apply to information collected about employees, former employees, job candidates, or independent contractors.
Panorama Clients who use our Services provide certain information about their students, parents, guardians, teachers, counselors, and administrators to create accounts. These Clients may provide some or all of the following, depending on the particular Services contractually acquired (“Personal Data”):
Generally.
Panorama accesses and collects Personal Data only to fulfill contractual requirements between Panorama and its Clients, in strict accordance with applicable laws.
Panorama’s access, collection, and processing of Personal Data, in most instances, is as a “school official” with “legitimate educational interests” pursuant to The Family Educational Rights and Privacy Act (“FERPA”) when a Client outsources administrative functions to Panorama that would, for example, be otherwise cost or resource prohibitive.
Specifically.
Unless otherwise limited by applicable law or contract, the following describes more specifically the processing of Personal Data accessed or collected by Panorama’s Services.
Clients Own and have Control over Personal Data
Panorama only has access to, and collects Personal Data made available or inputted by, Clients and their users in accordance with the terms of the contract with the respective client and applicable law. Moreover, Panorama relies on the Client to instruct their users as well as notify Panorama of any limitations.
No Sale of Personal Data for Advertising Purposes
Panorama does not sell Personal Data to third party marketers, third party data brokers, or any organization that buys or sells Personal Data for advertising purposes.
User Support and Improvement of Panorama Services
Panorama may use information about the use of Panorama Services and feedback (including interviews, focus groups and/or live events) provided to Panorama from Clients and their users to:
De-identified or Aggregated Data
Unless otherwise limited by law or contract, Panorama may create and use de-identified and/or aggregated information (e.g., information that has been removed of specific identifiers in accordance with industry or other reasonable standards so that such de-identified and/or aggregated information cannot singly identify an individual, “Blind Data”).
This Blind Data may be used, for example, to fulfill a contractual obligation to provide Clients’ information to remain compliant with obligations such as the No Child Left Behind Act and based on Clients’ consent, instructions, and limitations to Panorama.
Client-Controlled Access to Artificial Intelligence Features
Panorama offers optional Artificial Intelligence-based features that are only made available if the Client opts its users into having access to that feature.
Additionally, Artificial Intelligence is not used to make automated decisions without human intervention. Instead, Panorama informs Clients to use any Artificial Intelligence features as a reference and to not rely on Artificial Intelligence outputs as conclusive.
Any development and deployment of Artificial Intelligence-based features are subject to applicable Panorama policies, procedures and governance.
Generally.
Panorama may share information with authorized recipients as necessary to:
Panorama may also share information expressly authorized by applicable law, court order or law enforcement instructions.
Specifically.
Unless otherwise limited by law or by a Client, the following describes more specific information about the processing of Personal Data accessed or collected by Panorama’s Services.
Commonly Owned Entities.
Panorama may share information, including Personal Data, with companies under Panorama’s common ownership or control. This includes companies acquired by Panorama and is shared for purposes described in the “User Support and Improvement of Panorama Services” section set forth above.
Third-Party Vendors.
Panorama’s authorized third-party vendors may have access to Personal Data for the sole purpose of providing Clients with Panorama Services.
Panorama either limits or does not permit third-party vendors to use Personal Data. This includes limiting use for their own advertising or marketing purposes, or for any other purpose other than in connection with the products and services they provide to Panorama.
Additionally, Panorama does not sell or rent Personal Data to third parties.
Google API Services
In some instances, Clients rely on Google API Services to establish accounts or access to Panorama’s Services. This includes Google Sign-In which may be used as part of an authentication and authorization framework that enables the ability to connect directly with Google users and, upon request, access to Google user data authorized and instructed by a Panorama Client.
Compliance with Law/Law Enforcement.
Panorama may be required to disclose information, including Personal Data, in order to:
Change of Control
Panorama may disclose Personal Data in connection with a merger, financing, acquisition, bankruptcy, dissolution, transaction, or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets to another organization (or in connection with related due diligence). In these circumstances, Panorama will only disclose such information with an organization that has agreed to confidentiality obligations to protect such Personal Data.
As Informed by Panorama Clients of Legitimate Consent or Directions
Upon a Client’s instruction and assurance that a third party has provided legitimate consent or direction, Panorama may share information other than as described in this Privacy Statement.
Use Authorized by Law
Panorama may share information that is permitted by law to share. This is primarily for Blind Data (e.g., information devoid of specific identifiers in accordance with industry or other reasonable standards so that such de-identified and/or aggregated information cannot singly identify an individual) for any purpose without limitation, unless prohibited by applicable law.
Disclosure of Information through Panorama’s Services
Panorama’s Services may include features that share information (including Personal Data) with authorized third parties or that allow Clients to share information with third parties or the public. Unless expressly prohibited by operation of law (regulation, court order, contract, etc.), these disclosures include:
Limited Service Providers and Instructors Permitted in Accordance to Client-Provided Information
Panorama may share Personal Data with a company that is or is linked to the use of Panorama Services such as those that provide such things as life services, holistic learning, mental health and well-being, personal and social responsibility training, soft skills development, resilience building, civic learning, or any form of student support authorized in accordance with applicable law.
Academic/Research Organizations
Panorama may share Personal Data with academic and research organizations that are not expressly prohibited by law or by a Client in writing, including for the purposes of fulfilling joint research projects funded by federal or state grants.
Client Associated Parties
Where permitted by law or based on reliance of assurance of and instructions by a Client, Panorama may share information with relevant parties associated with the Client, such as educators, school districts, state officials and administrators or other similar parties.
Other Third Parties
Clients may choose to share information with other users of Panorama’s Services or the public when content or otherwise provide information about an individual. Panorama will rely upon and comply with Client assurances, direction and requests to disclose.
Panorama cannot be responsible for use of the information that is made available as a result of applicable law, instructions, or assurance made by a Client (including verification of an authorized requestor to disclose).
Panorama cannot be responsible for Personal Data shared by a user of Panorama’s Services that is either not authorized by Panorama and/or based on or under control of a Client.
Panorama’s Privacy Statement does not cover the practices of these third parties, and interactions with these third parties are governed by settings and/or their respective and separate privacy notices.
Panorama retains Personal Data as dictated by contract, as instructed by Clients, as required by applicable law, or as reasonably determined necessary without violating the law.
Any data created by Personal Data that reasonably cannot directly or indirectly be identifiable to an individual (including Blind Data), may be kept until keeping such data is either: (a) no longer permitted by law; or (b) there is no legitimate purpose or use for such data (whichever is sooner).
Panorama destroys Personal Data using confidential procedures in accordance with Panorama’s security program or as agreed to with the Client, so long as the aforementioned comports with applicable law and industry standards.
NOTE: For security purposes including to prevent recovery or attempts to halt destruction of Personal Data that is or is scheduled to be destroyed, Panorama can only provide limited information about its procedures.
No International Transfers
Panorama does not engage in international transfer of any Personal Data.
Breach Notification of Personal Data
Panorama complies with both contractual and regulatory requirements related to the notification of the breach of Personal Data.
Panorama notifies its Clients of any confirmed “breach” where “breach” is defined either by contract and if no definition in contract, the meaning ascribed by applicable state law on breach notification.
Panorama also examines applicable state law(s) on breach notification in determining notification timing, recipients, content of notice and other information.
Privacy Audits and Assessments
Panorama conducts periodic audits and assessments of its privacy program. For more information, contact the designated Data Privacy and Protection Officer by emailing: privacy@panoramaed.com
NOTE: Disclosure of certain information may not be permitted due to obligations of confidentiality or as a matter of trade secret or other business and/or legal justification.
Privacy By Design/Default
Panorama has been implementing applicable portions of the:
Privacy by Design is intended to be implemented throughout the whole engineering process.
Privacy Records
Panorama has been working to formally record information about processing Personal Data to address changes to applicable laws and enactment of new laws including, but not limited to:
Protection of Personal Data Related to Panorama as a Vendor of Education Technology More information about Panorama’s Information Security Program is available by contacting security@panoramaed.com.
Revisions and Updates
Prior versions of information on Panorama’s Privacy Program are available upon written request. Please contact: privacy@panoramaed.com
Terms of Service
Panorama rigorously maintains its confidentiality obligations with Clients. Please contact the relevant Client for the applicable terms of service governing the use of the Services sold to them.
Panorama’s Ability and Process to Fulfilling a Data Subject Request (“DSR”)
Panorama cannot feasibly fulfill a DSR pursuant to applicable laws related requests made by an individual until after the requestor has been verified to have a legitimate right to make the request. Panorama Clients are the best resource to verify with access and collection authorized by Clients. Accordingly, Panorama must rely on Clients to verify that requests and requestors are legitimate as well as follow the instructions of the client in terms of responding to a DSR.
Any requests from individuals or entities related to Personal Data accessed or collected by Panorama Services are acknowledged and also forwarded to the applicable Client (once identified) for verification and instructions before any further action can be taken by Panorama.
Despite the limited ability to fulfill an exercise of a privacy right without support from a Panorama Client, Panorama strives to support the data privacy and protection rights of individuals. Accordingly, feel free to contact Data Privacy and Protection Officer with any questions or to facilitate the response of a privacy by emailing: privacy@panoramaed.com.
Privacy Rights Recognized by Panorama
Subject to applicable laws and other legal requirements, Panorama recognizes the following privacy rights of individuals whose Personal Data is related to Panorama’s role as a vendor of education technology:
Right to Be Informed
This includes information about
Right of Access
Right of access is dependent on applicable law and may vary based on each individual and circumstance; however, in general the right to access includes:
Right to Rectification
This includes the right to:
If required by law or other obligation, this right may also include making reasonable efforts to communicate an amendment to others in the network identified by the individual as needing the amendment, as well as generally to other parties that are known to have the information about the individual.
Right to Deletion/to be Forgotten 1
The right to be forgotten involves having removed or having requested and obtained removal of content or information posted by the individual on a website, application, or online service controlled by Panorama.
NOTE: any deletion of information for the purposes of accuracy would fall under a right to rectification.
Right to Restrict Processing
This right limits the way that Panorama uses information of the individual and is an alternative to requesting the erasure; it applies primarily to situations where an individual wants to restrict the processing for a particular reason. Examples include:
Right to Object to Processing
This right is related to halting the processing of an individual’s Personal Data and, depending on applicable law, “processing” includes obtaining, recording and storing the information.
Right to Portability
The right to data portability allows individuals to obtain and reuse their Personal Data for their own purposes across different services. It allows an individual to move, copy or transfer Personal Data easily from one technology environment to another in a safe and secure way, without affecting its usability.
Rights with Regards to Automated Decision Making and Profiling
The right refers to not being subject to a decision when:
For the purposes of this section, processing is “automated” where it is carried out without human intervention and includes profiling. Where “profiling” means any form of automated processing of Personal Data consisting of the use of Personal Data to evaluate certain personal aspects relating to a natural person (in particular to analyze or predict aspects concerning that individual’s performance at work, economic situation, health, and personal preferences).
NOTE: This data subject rights request will need to be verified by Panorama’s applicable Client (as the “data controller” held responsible by applicable law(s)). Such verification by the Client as the data controllers required before Panorama ceases any automated decision making and profiling of a data subject.
If you are a California resident, California law requires us to provide you with the following additional information about the purpose for which we use each category of “personal information” (as defined in the California Consumer Privacy Act (“CCPA”) that we collect, and the categories of third parties to whom we either disclose such personal information for a business purpose, or to whom we “sell” personal information or “share” personal information for cross-context behavioral advertising. Under the CCPA, “sale” and “sharing” are broadly defined such that they may include allowing third parties to receive certain information, such as cookies, IP address, and/or browsing activity, to deliver targeted advertising or provide analytics on the Services or other websites and apps. When the terms “sale” and “sharing” are used in this Privacy Statement with quotes, we are referring to the CCPA definitions of these terms.
Category of Personal Information |
Purposes of Use |
Categories of Third Parties to Which Panorama Discloses Personal Information |
Categories of Third Parties to Which Panorama “Sells” or “Shares” Personal Information |
Contact and account information |
Provide the Services; Communicate with you; Marketing and advertising; Personalize the Services; Improve the Services; Business Operations; With your consent |
Affiliated entities; Service providers; Online advertising partners; Connected third-party services; Entities for legal purposes; Entities for business transactions |
Online advertising partners; Online analytics providers for potential customers or current customers only |
Gender, date of birth, education, and employment history |
Provide the Services; Communicate with you; Marketing and advertising; Personalize the Services; Improve the Services; Business Operations; With your consent |
Affiliated entities; Service providers; Entities for legal purposes; Entities for business transactions |
We do not “sell” or “share” |
Customer service interaction information |
Communicate with you; Improve the Services; Business Operations; With your consent |
Affiliated entities; Service providers; Entities for legal purposes; Entities for business transactions |
We do not “sell” or “share” |
Information collected through automated technologies |
Provide the Services; Marketing and advertising; Personalize the Services; Improve the Services; Business Operations; Recognize a user across multiple touchpoints across Services; With your consent |
Affiliated entities; Service providers; Online advertising partners; Connected third-party services; Entities for legal purposes; Entities for business transactions |
Online advertising partners; Online analytics providers for our business websites only |
For more information about each category, purpose of use, and the third parties to which we disclose, “sell,” or “share” information, please see the sections “How We Collect Information,” “How We Use Information,” and “How We Share Information” above.
Your Choices Regarding “Sales” and “Sharing.”
To opt out of our “sales” of your personal information or our “sharing” of your personal information for purposes of cross-context behavioral advertising, please contact privacy@panoramaed.com.
Other CCPA Rights.
The CCPA also allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes. Please note that we do not use or disclose sensitive personal information as defined by the CCPA.
Retention of Your Personal Information.
Please see the “HOW LONG DOES PANORAMA RETAIN PERSONAL DATA” section above for information about how long we retain your information.
Notice Concerning Do Not Track.
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We do not currently recognize or respond to browser-initiated Do Not Track signals.
California “Shine the Light” Disclosure.
The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the disclosure of certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. We do not currently disclose your personal information to third parties for their own direct marketing purposes.
Panorama may modify or update this Privacy Statement from time to time, so you should review this page periodically. If we make a material change to this Privacy Statement with respect to how we collect and use personal information, we will provide at least 30 days’ prior written notice to Clients by email to the email address specified in the applicable contract. Clients are responsible for ensuring that we have an up-to-date, active, and deliverable email address to provide such notice and for periodically visiting this Privacy Statement to check for any changes.
Panorama is committed to the highest standards of openness and accountability. As such, we recognize our professional responsibility to speak up and report unethical behavior. If a Panorama employee (current or former), contractor, volunteer, or user/customer believes Panorama, or a member of staff, has taken action that is of concern, all reasonable steps should be taken to communicate concerns through appropriate channels. These concerns could include:
All individuals who disclose such concerns will be protected provided the disclosure is made:
Panorama will treat all such disclosures in a confidential and sensitive manner. We will work to keep the identity of the individual making the allegation confidential so long as it does not hinder or frustrate any investigation. However, the investigation process may reveal the source of the information and the individual making the disclosure may need to provide a statement as part of the evidence required. An individual can disclose through the following designated channel: Confidential email submission – peopleteam@panoramaed.com.
1 In general, the right to privacy constitutes information that is not publicly known, whereas the right to be forgotten involves removing information that was publicly known at a certain time and not allowing third parties to access the information. Consideration of the right to be forgotten has been considered in US case law, specifically in Melvin v. Reid, 112 Cal.App. 285, 297 P. 91 (1931); Sidis v F-R Publishing Corporation 311 U.S. 711 61 S. Ct. 393 85 L. Ed. 462 1940 U.S. and Sidis v F-R Publishing Corporation 311 U.S. 711 61 S. Ct. 393 85 L. Ed. 462 1940 U.S..
Panorama Education follows best practices for data privacy and security. For example, employees are required to use computers that are provided and centrally managed by Panorama with strict security settings enabled, such as Full Disk Encryption, automatic lockout, and strong passwords.
We implement administrative, technical, and physical security controls that protect the information stored on our servers, which are located in the United States.
Panorama does not use student data for purposes other than serving schools and districts. We cannot and do not share any education or student information unless authorized by the school or district or under applicable law.
When schools work with Panorama, schools own all data and control all data use—not Panorama.
We believe that student data must be strongly protected, and must not be used outside of education. We want to be clear that Panorama only uses student data for the purpose of serving schools and districts.
Panorama does not share student data with or sell student data to any social media companies, such as Facebook, Instagram, Snapchat, and TikTok.
Panorama does not market, sell, or rent any student's personal information. Panorama does not engage in, inform, influence, or enable advertising to students.
Panorama does not knowingly collect personal information from children under the age of 18 unless we are performing services for a client and we believe we have appropriate permission to do so, as described in our Client Information Policy.
In our handling and usage of student data, Panorama upholds and affirm several core commitments, which are in alignment with our status as a signatory to the Student Privacy Pledge.
Yes, Panorama complies with the Family Educational Rights and Privacy Act (FERPA) and the Protection of Pupil Rights Amendment (PPRA).
Yes, Panorama complies with the Children’s Online Privacy Protection Act (COPPA).
The term “data mining” isn’t well defined, and we want to be very clear about what we do not do.
What we do NOT do: One common understanding of “data mining” is the use of data to target advertising to children; we oppose such activities, and we do not engage in them. Panorama does not market, sell, or rent any student's personal information. Panorama does not engage in, inform, influence, or enable advertising to students.
Panorama does not collect information from students unless we are performing services for their school or district under a written contract as a service provider. We cannot share any education or student information unless authorized by the school or district or under applicable law.
If you are a parent or caregiver with a question about your child’s information, you should contact your child’s school or district. You can contact your child’s school or district to request access to your child’s personal information, to request information to be deleted, and to request that certain personal information not be collected or used. If a parent or caregiver contacts Panorama with a request or inquiry about their child’s personal information, Panorama will notify the appropriate school or district of the request unless its written agreement with that school or district or applicable law requires otherwise.
No, absolutely not. Panorama Education does not share student data with third parties, including social media companies, for advertising purposes.
Each school district that uses Panorama’s products to run surveys decides which topics and questions to use based on what’s right for that school district's community.
Panorama maintains incident response plans that reflect current industry standards and recommendations for technology companies like ours. If an incident or breach involving the integrity, confidentiality, or security of personal information were to happen, Panorama would immediately investigate and work to fix, lessen, or mitigate the effects of any such incident. Panorama would notify affected clients per our written agreements with them and/or in accordance with applicable law.